My clients and I originally did a one-page website for their Lycian Way hiking tours in Turkey. After a year they came back to me and decided to expand their services, so we did a complete redesign and turned the site into a multi-page site;
About client
Sea the Lycian — Authentic hiking and yoga tours with enhanced comfort in Turkey. The company has destinations both along the Lycian Way and beyond the coast. Cultural immersion is one of the most important parts of any trip. Sea the Lycian is about just that, these are atypical tours in Turkey, we give something more. Exploring new, undiscovered places, breaking away from patterns and thoughts of ‘typical all-inclusive Turkey'.
The challenge
To update the style of the site, based on the old one, that is, the goal is to make a very cool colourful site — Adventure tours in Turkey. A place where everyone will ideally go to look for adventure tours in Turkey.
The main aim is to sell trips and retreats, to lead the user to book/purchase a trip so that the user is motivated to write to the manager and leave a request.
Solution
We decided to opt for a minimalist version without too much ‘drive', as the target audience is young people from different countries, and an overly creative website would probably discourage them from buying. Friendly, professional, modern — the main three principles of the site.
I changed the colour palette a bit, making it cooler and not as bright as it was before, we also decided to make the internal tour pages with different colour palettes so there would be separation between tours. Another important point was to make the site easy to edit as they wanted to maintain it themselves in the future, so there are a lot of standard squiggle blocks on the site.
Additional pages
We also made the decision to make internal tour pages with different colour palettes so that there would be separation between tours.
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