Advertising a new product on a website, attracting an audience to a paid channel. The challenge was to make the site reflect the teacher’s blog. Unique material, quality, humour, having a live instructor, her personality. To show the difference from competitors with colourful accents and shapes.
The challenge and solution
As the task was to stand out among competitors, I decided to use some bright accents. As a basis, I took a rich blue — to have a direct association with the blog, as this colour was often used by the customer in social networks.
Visual techniques used were large typography, alternating accent colours in blocks, abstract graphics (icons, lines).
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