Development of a one page business card website in English to showcase expertise and portfolio, need to showcase the functionality of an event producer who has worked with artists and alcohol brands.
About client
Lev Kazakov is a specialist with many years of experience. Over the course of his career he has overseen over 1000 events in the music and alcohol industry. Now he lives in the USA and is looking for projects in his niche already there, he planned to use this site to find work.
The challenge
It's important to show scale and expertise, so we'll use photo content from events, large typography and brand logo.
Prototyping
The client provided a draft of the texts, and I helped him format them for the web format with the help of my expertise. Based on the texts, I created a prototype so that we could approve the final structure.
Client's design request
The client’s only wish was to create a website with a dark theme and use red as an accent colour.
Мудборд
At the moodboard stage, we decided to use such techniques on the site:
Small graphic elements with references to the musical sphere
Large photos and large typography
Solution
As a result, we opted for the first version of the concept, opting for minimalism with the addition of micro accents along the lines of a DJ console.
Visual elements
One of the main goals on the site was to show the scale of the events, so we decided to use full-screen photos that help you immerse yourself in the atmosphere of the event.
Visual elements
Due to the client’s extensive experience, he had accumulated a wide variety of competencies, so the decision was made to paint them out and neatly format them to fully reveal his expertise.
Visual elements
We also added social proof in the form of testimonials and logos of event partners/clients to reinforce a sense of client professionalism, as well as inspire trust in users.
Visual elements
I made the final block an accent block, this option is great when you need to re-focus on important elements, for example, in our case it’s a customer contact form.
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