Development of a one-page website to sell a Turkish language course. All stages were worked out, from competitor analysis, positioning and text writing, as the client didn’t know what she wanted.
About client
Madina Aliyeva — runs an instagram page for 60+k people: talks about learning Turkish, Turkey in general.
Prototyping
The client provided a draft version of the texts, which I reformatted and rewrote to fit the format of the website. We expanded the structure to make it as clear as possible to the audience what they will get on the course.
The challenge
We wanted a user-friendly and laconic website, so that we could read friendliness and ease. The audience said that they associated the client with cosiness and tenderness.
At the moodboard stage I prepared a lot of ideas for branding, as the customer was creating something for the first time and we made the site from scratch without a corporate identity.
Solution
As a visual concept, we chose a minimalistic design in shades of blue, as it was the client’s favourite colour. I also added an elegant font and a custom grid to help us make the design relevant and stand out from the competition.
Visual elements
We also decided to add and visualisation of the training so that learners can immediately understand what they will get after purchasing the training.
Visual elements
The programme has been written in as much transparency and detail as possible to improve the user experience.
Visual elements
I decided to arrange the reviews in a chaotic order, so that users would be more interesting to study them and attention would not be scattered.
Visual elements
We decided to divide the story about herself into several sub-blocks, so that there was not too much text, so the information is easier to perceive.
Webinar presentation
Since this website was created specifically for selling the course, there was also an introductory webinar where the client opened sales. I also designed the presentation for the webinar in the style of the website.
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