Development of a multi-page website with case studies that will show the full range of services and expertise of customers.
About client
On the basis of the marketing communications department in Vkusvill, which has recently grown several times over, an internal creative agency/bureau — MORS (the workshop of original solutions and meanings) — emerged.
Customers wanted to take both internal briefs from other teams (to develop an idea for an advertising campaign, develop a banner, branding, identity, etc.) and to reach out to external customers and take briefs outside of VkusVill.
Prototyping
During the development we changed the structure of the site several times, each time reducing the number of blocks, going to complete minimalism.
The challenge
The clients wanted to make as simple a website as possible, as their identity was still in development, so I drew a minimalistic, uncluttered site.
In the case study, I will show concepts that were developed in the initial phase but have been further simplified.
Concepts
The first variant we have with a central alignment and a mini accent in the form of a glass plate, + here I thought to add visual reinforcement in the form of a gif with the logo of clients (deliciousville, etc.).
Concepts
The second version is the most minimalistic, there is a clear power line on the right, everything is clean and neat, no unnecessary details.
Concepts
I decided to make the third variant as a mix of the first and the second — in case the clients decided to make the site a little less minimalistic. The first screen will be bright with accents, and then all the other blocks without unnecessary details and accents.
Solution
In the end, after the concepts, the clients reduced the text as much as possible and also decided to remove any details and custom design at all, so I made the simplest possible site that met their request.
Ready to discuss your project with me?
Leave your contacts in the form below and I will get back to you as soon as possible
On call 11:00-19:00 GMT+3 weekdays
*Instagram is recognised as an extremist organisation in Russia
