A client came to me with a request to make a new version of his website, which he had built himself. He wanted to make a stylish design, which would be comfortable even for an introvert :) Important point: the client chose the basic tariff, so we did not make a prototype stage (all texts were from the old site) and design concepts to choose from in order to reduce the budget.
About client
Andrey Novikov is an event host in Moscow. For more than 12 years he has been leading all-Russian mega-events with an audience from 10,000 to 150,000 people. He also conducts weddings with sincerity and humour.
Request by client
Andrei wanted the website to convey his personality through visual communication. The site should also be credible to users, memorable, show a responsible approach to work and humour.
Design solution
All the competitors had template websites, often with a lot of text, which Andrei didn’t like. I suggested balancing minimalism and structure with the addition of creative elements. In this way, we will show that the client is serious about the work, but at the same time, that it is very comfortable to interact with them.
Another solution was to use inversion on the first screen — almost all of the presenters' sites had full screen photos, and we decided to lower the degree of Andrei’s presence at the beginning of the site.
Visual elements
As a basis we have taken drawn abstract elements as a reference to journalism, writing, and so also informal environment, but nevertheless these ‘playful' elements remain under the blurred background, thus showing that professionalism comes first.
We also decided to separate corporate content from wedding content to allow users to explore only what they are interested in. This solution was implemented through tabs, thereby hiding irrelevant content.
Ready to discuss your project with me?
Leave your contacts in the form below and I will get back to you as soon as possible
On call 11:00-19:00 GMT+3 weekdays
*Instagram is recognised as an extremist organisation in Russia
