The task of the site was to make a neat, yet simple and, most importantly, user-friendly site. The target action for the landing page is to make an appointment for a consultation. This project was realised in two languages — Russian and Italian.
Prototyping
I did a detailed competitor analysis that included marketing, content, technical side of the site, user experience.
And on the basis of the received data I made conclusions, adjusted the structure, wrote out which ideas are worth taking into the project, and which are better not to repeat.
Solution
I decided to design in a minimalist style to emphasise the positioning of the psychologist. Blue was chosen as a symbol of balance, calmness, which correlates very favourably with the niche of psychology.
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