Development of a multi-page website for 'Soobshenie' medical school. The clients already had a website that did not meet their needs the visuals were outdated, the navigation was awkward and the structure of the pages did not convey the value of the product. That’s why it was decided to make a full redesign of the site.
About client
The medical school ‘Soobshenie' trains specialists, doctors, and psychologists in communication skills with patients and colleagues. This project is very unique in the way that we started the development ‘backwards' - first we made an internal page for the course, then we built the other courses without any corporate style, and only in the end we made the main page, after which we matched the new colours and forms to the other pages.
Structure and prototyping
On the project I worked in conjunction with a marketing expert who analysed competitors and audience, rewrote the school’s positioning and developed a prototype, so this stage of development was skipped and we went straight to the creation of the design concept.
Moodboard
There was no full-scale work with the elaboration of metaphors and meanings, new visuals on the project, as the clients will change the school’s corporate style and identity in the future, so we just made ‘`simplified' changes to the website to refresh it and make it more modern.
Before redesign
Previously, our clients had already had experience of creating a website on their own, but it did not meet their needs in terms of functionality and visuals, so we did not rely on the old site and did everything from scratch.
Design solutions and result
Since the request for development was unusual and we didn't do a moodboard stage, the ‘safest' solution on the project was:
implementation of a new modern font
redesign of the colour palette based on the new positioning of the school
neat and clean layout without any distracting animations or visual elements — everything is as simple and concise as possible.
Inner pages
For each course, we have created a separate page with a description of the entire process, so that future students already have an understanding of what they will be learning.
Corporate page
On the page for clinics we have also clearly shown the advantages of cooperation with our school, on this page the TOV is more formal, because in this case we offer corporate training for legal entities.
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